Inspired by kindness, Nadi is an online retailer offering a range of ethically-made, organic baby products that are kind to our kids, and our planet.

We created a visual identity that connects their guiding principles with their products and their market. Influenced by the idea of building (both a more natural experience for our children and a more sustainable future for the world) we designed a playful branding system that can flex across all platforms, from the mailer boxes to the online store.

We designed the e-commerce website as a simple and easy-to-navigate store, that gives a balanced voice to the Nadi identity, values and partner brands. The store is powered by Shopify, giving the client intuitive control over their inventory and orders.

Love Tablet

Brand Identity and packaging for this home-grown confectionery cooking up a home-made Scottish favourite.