Nadi

Inspired by kindness, Nadi is an online retailer offering a range of ethically-made, organic baby products that are kind to our kids, and our planet.

We created a visual identity that connects their guiding principles with their products and their market. Influenced by the idea of building (both a more natural experience for our children and a more sustainable future for the world) we designed a playful branding system that can flex across all platforms, from the mailer boxes to the online store.

We designed the e-commerce website as a simple and easy-to-navigate store, that gives a balanced voice to the Nadi identity, values and partner brands. The store is powered by Shopify, giving the client intuitive control over their inventory and orders.